Imagination is our superpower. Our hyperfocus on the what if allows for the unexpected and propels incredible ideas into the most effective and innovative solutions for our society.
At What If LAB, a creative consultancy, we live out a vision to bring unique perspectives together to tackle the ‘what if’ in a rapidly changing and transformative world. What drives us is our passion for design, humanity and a healthy planet. Through a multi-disciplinary approach, we ideate big ideas, refine, and define, to deliver unique opportunities through creative and strategic foresight to fuel meaningful change.
We believe that great design and innovation comes from transdisciplinary thinking, intentionality, and multidisciplinary collaboration. We also believe that every What If LAB project is unique and deserves a customized approach.
We cherish a culture of curiosity in order to sharpen our vision of the future.
Our process approach is rooted in our clients' future needs and bold vision. From there, we create a customized plan leveraging emerging trends and foresight to interrogate the ‘what if’ and uncover what's possible.
We investigate the latest technology and innovations to identify new opportunities with every design challenge and translate ideas into creative strategy and solutions.
Adelia Castellanos Schleusz is the Founder of What If LAB, LLC and is a licensed and registered interior designer which provides design consultancy and creative services at the intersection of interior environments and experiences, strategy, and science. She is industry recognized as a highly creative leader delivering exceptional and award winning commercial interior design and innovations, and executing big ideas for positive outcomes.
She leads creative direction and strategy at multiple scales of thinking, environments, and design projects. Her career spans over 25 years of professional experience in commercial interior design, arts, research, behavioral psychology and sensory design.
The ‘what if’ has always fascinated her throughout her life and career journey. These questions provide fuel to her approach and perspective. In this moment, we are in a time of transformation and disruption. Creative agility and real problem solving are required.
She continues to break down silos and assumptions with systems and futures thinking in the design process. Adelia sees critical value of bringing together multifaceted thinkers, expertise, and multidimensional team members to be the engines of innovation.
Her positive, energetic, and humble spirit is infectious creating a culture of curiosity, empowerment, and creative agility.
We love our fellow change makers and connecting with new ones! Feel free to drop us a line.
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