About us.
Our Story
Imagination is our superpower. Our hyperfocus on the what if allows for the unexpected and propels incredible ideas into the most effective and innovative solutions for our society.
At What If LAB, a creative consultancy, we live out a vision to bring unique perspectives together to tackle the ‘what if’ in a rapidly changing and transformative world. What drives us is our passion for design, humanity and a healthy planet. Through a multi-disciplinary approach, we ideate big ideas, refine, and define, to deliver unique opportunities through creative and strategic foresight to fuel meaningful change.
Our Philosophy
We believe that great design and innovation comes from systems thinking, intentionality, and multidisciplinary collaboration. We also believe that every What If LAB project is unique and deserves a customized approach.
We cherish a culture of curiosity in order to sharpen our vision of the future.
Our Process
Our approach is rooted in our clients' future needs and bold vision. From there, we create a customized plan leveraging emerging trends and future foresight to interrogate the ‘what if’ and uncover what's possible.
We investigate the latest technology and innovations to identify new opportunities with every design challenge and translate ideas into creative strategy and solutions.
